Meeting/Event Information

Building A Focused Social Media Strategy


March 17, 2010
9:00 AM - 12:00 PM
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San Jose Hilton
300 Almaden Blvd
San Jose, CA 95113

Join your colleagues in Silicon Valley's hospitality industry for Andy Ebon's dynamic workshop on Building a Social Media Strategy. This workshop follows Andy's earlier presentation on marketing with Social Media.

To RSVP, please click "Register Now".  Please RSVP by noon on Friday, March 12.  After then, a $10 late fee will be added.  If you encounter any problems registering, please call Natti at 408-799-4347 or Robbie at 408-245-9120.

Online Social Media is the latest, dynamic wave of communication, but its opportunities for communications with both clients and brides can often be confusing.

Just having a blog, being on Facebook, or tweeting, is not enough. To be effective for your business, it’s essential to understand the pros and cons of the leading social media tools and how to use them. But first, it’s necessary to set a strategy to serve your business.

This session will help you develop a goal-oriented Social Media Strategy and sort out what elements of Social Media will serve you most effectively.

Some of the key takeaways include:
* Quality blog content, and how it can supplement traditional marketing. In particular, how writing for a targeted audience can drive increased traffic to your websites. Strategy
* Exploring Social Communities such as YouTube, LinkedIn, Facebook, Twitter and understanding how you might add them to your marketing arsenal.
* Marketing via text and SMS messaging, and how to use it, effectively.
* Reduce anxiety about the degree of difficulty of all elements of Online Social Media. Turn that anxiety into enthusiasm.

Andy is an international public speaker, giving keynotes, presentations and seminars, primarily on Marketing, Blogging and Social Media.  Since 1997, he has been the owner-operator of EBS Virtual Communications, a Las Vegas based Internet marketing company, and he publishes, a business-to-business blog that serves the Wedding Industry.  He recently co-authored “The Power of the Platform: Speakers on Purpose” featuring his chapter, “Building a Focused Social Media Strategy.”

Andy Ebon

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