FREE: Email Marketing Best Practices
March 04, 2010
10:00 AM - 12:00 PM
Add to Calendar
San Jose Hilton
300 Almaden Blvd
San Jose, CA 95113
Starting last month, Silicon Valley NACE is using a new format for announcing our meetings and registering our guests. The procedure is new, but you'll still receive the same great benefits from your NACE membership.
Join us for a FREE workshop with your colleagues in Silicon Valley's hospitality industry. FREE for Silicon Valley NACE members. Only $10.00 for guests. This is another benefit of your Silicon Valley NACE membership.
You must RSVP to attend. Complimentary beverages and snacks will be served. Bring spouses, friends, and colleagues.
WHY ATTEND? Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more !
The workshop will help you to:
* Reach more people with your message
* Create email campaigns that get results
* Get your emails opened and read
* Write compelling subject lines and copy
* Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc ...)
The workshop is presented by Stu Carty, a veteran sales and marketing specialist with 20+ years progressive experience in the enterprise software industry. Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs. Carty is currently a Regional Development Director at Constant Contact. Since 2006, he has delivered 350+ workshops & presentations on "Best Practices in Email Marketing" to over 15,000 attendees in Northern California & the San Francisco Bay Area. Stu offers proven success in both "Business to Business" (B2B) and "Business to Consumer" (B2C) email marketing.